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Welcome to Primax International Journal of Marketing (ISSN- 2348-0491) :

Primax International Journal of Marketing (PIJM) concentrates on the subject of “Marketing”, from its philosophy, concepts, and theories to its methods, techniques, and applications. Primax International Journal of Marketing is a bi-annual double blind peer review journal is pu blished for technically oriented research analysts, educators, and statisticians.

As you know, Management has got immense potential in growth and development of an individual, institution, industry and Commerce. Hence we wish to have your guidance, through contributions for the journal. This journal deals in all aspects of Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.

Primax International Journal of Marketing is disseminating knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes and performance of organizations. since its focal point is on research and development which facilitate academicians and practicing managers. May I take this opportunity to invite your valuable Articles, Research Papers, Case Studies, and Review Reports for Primax International Journal of Marketing. Please send us the contributions on or before April 30th and November 30th of Every Year.

We look forward to receives articles in original about new theories and critical reviews on the above-mentioned topics from kind self as well from your faculty for publication in Primax International Journal of Marketing.

The annual subscription charges are Rs. 1,500/- (Rupees One thousand five hundred only) which are payable in advance through a Demand Draft/Cheque drawn in favor of “Primax commerce and Management Research Academy”, payable at Bengaluru.